4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
24 topics found for
“promotional tactics”
Confirmshaming
A dark pattern where the user is guilt-tripped into opting into something by using language designed to shame them if they decline.
Dark Patterns
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Newsjacking
The practice of leveraging current events or news stories to promote one's brand or product.
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Price Comparison Prevention
A dark pattern where practices are used to make it hard for users to compare prices with other options.
Interface Interference
A dark pattern where the user interface is manipulated in a way that prioritizes certain actions over others to benefit the company.