Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
Portfolio Management is the process of overseeing and coordinating an organization's collection of products to achieve strategic objectives.
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
An environment closer to production where final testing and validation occur.
A prioritization framework used in product management to evaluate features based on Reach, Impact, Confidence, and Effort.
A principle stating that productivity increases when the computer and its user interact at a pace that ensures neither has to wait on the other.
The psychological phenomenon where people prefer options that are not too extreme, but just right.
A principle stating that as investment in a single area increases, the rate of return on that investment eventually decreases.
A Japanese term meaning "continuous improvement," focusing on small, incremental changes to enhance processes and products.