Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
The design of user interfaces for machines and software, such as computers, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.
A data-driven methodology aimed at improving processes by identifying and removing defects, and reducing variability.
The core principles that underpin agile methodologies, focusing on collaboration, flexibility, and customer satisfaction.
A strategic planning tool that focuses on outcomes and objectives rather than specific features, allowing for flexibility in achieving goals.
Also known as feature creep, the continuous addition of new features to a product, often beyond the original scope, leading to project delays and resource strain.
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
An ongoing effort to improve products, services, or processes over time through incremental and breakthrough improvements.
A software development practice where code changes are automatically deployed to production without manual intervention.