ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
26 topics found for
“product visibility”
Semantic Markup
The use of HTML tags to convey the meaning of content on web pages, improving accessibility and search engine optimization.
Nielsen’s Heuristics
A set of ten general principles for user interface design created by Jakob Nielsen to improve usability.
SAFe
SAFe is a framework designed to scale agile practices across large organizations by integrating agile and lean principles.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
MBSE
Model-Based Systems Engineering (MBSE) is a methodology that uses visual modeling to support system requirements, design, analysis, and validation activities throughout the development lifecycle.
Burndown Chart
A graphical representation showing the amount of work remaining versus time, used in agile project management to track progress.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.