SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
26 topics found for
“product visibility”
Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
Conspicuity
The ability of an object to stand out and attract attention within its environment.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
B2B2C
Business-to-Business-to-Consumer (B2B2C), a business model where businesses sell products or services to other businesses that then sell them to consumers.
Backstage
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.