Product Mix Strategy
The approach a company takes to manage and market its portfolio of products, ensuring each product supports the overall business strategy.
15 topics found for
“product portfolio”
Group Product Manager
A role responsible for overseeing multiple product managers and ensuring alignment and collaboration across different product lines within an organization.
Product Consolidation
The process of combining multiple products or product lines into a single offering to streamline operations and reduce complexity.
Product Portfolio Manager
A professional responsible for overseeing and optimizing a company's portfolio of products, ensuring they align with strategic goals and market demands.
Sunsetting
The process of phasing out or retiring a product or feature that is no longer viable or needed.
Portfolio Management
Portfolio Management is the process of overseeing and coordinating an organization's collection of products to achieve strategic objectives.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
White Label
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.