Retention
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
Information provided by users about their experience with a product, used to inform improvements and adjustments.
A framework for prioritizing product features based on their impact on customer satisfaction, classifying features into categories such as basic, performance, and delight.
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
A brand architecture strategy where all products share a common brand name and identity.
The psychological phenomenon where people prefer options that are not too extreme, but just right.
The ability of users to influence the behavior and outcomes of a system or product, allowing them to interact with it according to their preferences.
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
The practice of using an established brand name to introduce new products or services.