Private Label
Products manufactured by one company for sale under another company's brand name.
Products manufactured by one company for sale under another company's brand name.
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
Portfolio Management is the process of overseeing and coordinating an organization's collection of products to achieve strategic objectives.
Product Advisory Council (PAC) is a group of customers, industry experts, and stakeholders who provide feedback and guidance on a company's product strategy and development.
A research method used to determine how desirable a product or feature is to potential users.
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.