Hallway Testing
An informal usability testing method where random passersby are asked to try out a product or feature and provide feedback.
150 topics found for
“product offerings”
Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
Wayfinding
The process of designing intuitive navigation systems within a digital product that help users easily understand their current location, navigate to desired destinations, and efficiently complete tasks.
Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
Recommendation Engine
A system that suggests products, services, or content to users based on their preferences and behavior.
Pseudo Set Framing
The cognitive bias where people treat a set of items as more significant when they are perceived as a cohesive group.
Storyboard
A visual representation of a sequence of events or user interactions, used to plan and communicate the flow of a narrative or process.
Ethnographic Research
A qualitative research method that studies people in their natural environments to understand their behaviors, cultures, and experiences.
Journey Map
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.