Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
359 topics found for
“product marketing”
Mindshare
The level of awareness or popularity a product or brand has among consumers.
White Label
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.
MVE
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
Brand Extension
The practice of using an established brand name to introduce new products or services.
Private Label
Products manufactured by one company for sale under another company's brand name.
Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Competitive Differentiator
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.