Product Launch Manager
A professional responsible for overseeing the planning and execution of a product launch, ensuring alignment with strategic goals and successful market entry.
359 topics found for
“product marketing”
Product-Led Growth
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
Product-Led Culture
A business culture that prioritizes product development and innovation as the key drivers of growth and success, often involving cross-functional collaboration.
Product Delivery
The process of bringing a product from development to market, ensuring it meets quality standards and customer needs.
Product Owner
A role in Agile development responsible for defining the product vision, prioritizing the product backlog, and ensuring the development team delivers value to users.
Product Designer
A professional responsible for the creation and development of products, ensuring they meet user needs and are visually appealing and functional.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.