Product Planning
The process of defining a product's objectives, strategy, and roadmap, ensuring alignment with market needs and business goals.
359 topics found for
“product marketing”
Product Brief
A document that provides a high-level overview of a product, including its objectives, target market, key features, and requirements, used to guide development efforts.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Product Consolidation
The process of combining multiple products or product lines into a single offering to streamline operations and reduce complexity.
Product Council
A group of stakeholders that regularly meet to discuss and guide the development and strategy of a product or product line.
Product Mission
A clear and concise statement that defines the purpose and goals of a product, guiding its development and strategic direction.
Product Launch Management
The comprehensive process of planning, executing, and overseeing all activities related to the introduction of a new product to the market.
Behavioral Product Management
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
Product Differentiation
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.