POD
Product-Oriented Delivery (POD) is a methodology that focuses on organizing teams around products rather than projects.
359 topics found for
“product marketing”
Disruptive Innovation
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.
Sunsetting
The process of phasing out or retiring a product or feature that is no longer viable or needed.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
BML
Build-Measure-Learn (BML) is a feedback loop used in Lean Startup methodology where a product is built, its performance is measured, and learnings are used to make improvements.
Lead Product Manager
A senior role responsible for guiding the product management team and overseeing the development and strategy of products.