Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
359 topics found for
“product marketing”
DSDM
Dynamic Systems Development Method (DSDM) is an agile project delivery framework focused on delivering business value early and continuously.
Benchmarking
The practice of comparing performance metrics to industry bests or best practices from other companies.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.
Persuasive Technology
Technology designed to change attitudes or behaviors of users through persuasion and social influence, but not coercion.
CMM
Capability Maturity Model (CMM) is a framework for improving and optimizing processes within an organization.
MECE
Mutually Exclusive, Collectively Exhaustive (MECE) is a problem-solving framework ensuring that categories are mutually exclusive and collectively exhaustive, avoiding overlaps and gaps.
Pseudocertainty Effect
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented.
Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.