Product Launch
The introduction of a new product to the market, involving planning, marketing, and distribution efforts to maximize its initial impact.
359 topics found for
“product marketing”
Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
Market Validation
The process of determining whether there is a need or demand for a product in the target market, often through testing and feedback.
Product Sense
The ability to intuitively understand what makes a product successful, including market needs, user experience, and competitive landscape.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Product-Market Fit
The degree to which a product satisfies strong market demand, often considered a key indicator of a product's potential for success.
MVP
Minimum Viable Product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.
Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.