MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
131 topics found for
“product management insights”
Product Marketing Manager
A professional responsible for promoting a product and driving its adoption in the market, through strategies like market research, positioning, and communication.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Customer Validation
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
Beta Testing
A testing phase where a product is released to a limited audience outside the development team to identify issues and gather feedback before the final release.
PAC
Product Advisory Council (PAC) is a group of customers, industry experts, and stakeholders who provide feedback and guidance on a company's product strategy and development.
MVE
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
Private Label
Products manufactured by one company for sale under another company's brand name.
Opportunity Scoring
A technique used to prioritize product features based on the potential impact on customer satisfaction and business goals.