User Feedback
Information provided by users about their experience with a product, used to inform improvements and adjustments.
Information provided by users about their experience with a product, used to inform improvements and adjustments.
A brand architecture strategy where all products share a common brand name and identity.
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
A statistical method that models the relationship between a dependent variable and one or more independent variables by fitting a linear equation to observed data.
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
A Gestalt principle suggesting that elements are perceived as a single unit or group if they share an organizing visual cue like bullet points, or connecting lines.
A mindset and approach that embodies the entrepreneurial spirit, passion for improvement, and deep sense of ownership typically associated with a company's founders.
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.