Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
21 topics found for
“product distinction”
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Distinctive Competence
A unique capability that sets an organization apart from its competitors, providing a competitive advantage.
Data Science
An interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.
Train/Test
A method of splitting a dataset into two subsets: one for training a model and another for testing its performance.
Expectancy Theory
A motivational theory suggesting that individuals are motivated to act based on the expected outcomes of their actions and the attractiveness of those outcomes.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.