Problem Statement
A clear, concise description of the issue(s) that need to be addressed, focusing on the specific challenge and its impact.
A clear, concise description of the issue(s) that need to be addressed, focusing on the specific challenge and its impact.
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
A focus on the results or benefits of a project rather than the activities or deliverables produced.
A research method that involves forming a theory based on data systematically gathered and analyzed.
Data points that differ significantly from other observations and may indicate variability in a measurement, experimental errors, or novelty.
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.
A moment of significant change in a process or system, where the direction of growth, performance, or trend shifts markedly.