Behavioral Insights
Practical applications of behavioral science to understand and influence human behavior in various contexts.
54 topics found for
“product desirability”
Intrinsic Motivation
The drive to perform an activity for its inherent satisfaction rather than for some separable consequence.
Behavior Enrichments
Modifications or additions to a system that encourage specific user behaviors.
Affective Commitment
The emotional attachment an employee feels toward their organization, which influences their desire to stay.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Reward Power
The ability to influence others' behavior by offering positive incentives or rewards, commonly used in organizational and social contexts.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
BDD
Behavior-Driven Development (BDD) is a software development approach where applications are specified and designed by describing their behavior.