CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
54 topics found for
“product desirability”
Choice Architecture
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
Incentivization
The process of providing incentives or rewards to encourage specific behaviors or actions.
Active Choice
A decision-making strategy where individuals are prompted to make a choice rather than defaulting to a pre-set option.
Secondary Reinforcer
A stimulus that gains reinforcing properties through association with a primary reinforcer, such as money or tokens, which are associated with basic needs.
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
NIH
Not Invented Here (NIH) syndrome refers to the aversion to using or buying products, research, or knowledge developed outside an organization.
Neuroaesthetics
The study of how the brain perceives and responds to art and design, exploring the neural basis for aesthetic experiences.
Behaviorism
A theoretical approach that focuses on observable behaviors and dismisses internal processes, emphasizing the role of environmental factors in shaping behavior.