Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
A research method used to determine how desirable a product or feature is to potential users.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
The evaluation of products based on their ability to influence and shape user behavior.
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems.
A metaphor for a balanced approach to product development, considering three core aspects: business viability, technical feasibility, and user desirability.
Products manufactured by one company for sale under another company's brand name.
A strategic plan that outlines the goals, milestones, and steps needed to deliver a product that achieves desired outcomes incrementally, providing a clear path forward.
Designing products that leverage behavioral science to influence user behavior in positive ways.
Large-Scale Scrum (LeSS) is a framework for scaling agile product development to multiple teams working on a single product.