Top-Down Product Strategy
A strategic approach where decisions and direction are set by top-level management and flow down through the organization, often aligned with overarching business goals.
A strategic approach where decisions and direction are set by top-level management and flow down through the organization, often aligned with overarching business goals.
A metaphor for a balanced approach to product development, considering three core aspects: business viability, technical feasibility, and user desirability.
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.
Responsive Web Design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
A brainstorming technique that involves listing all possible attributes of a product or problem to generate new ideas and solutions.
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
A team focused on designing and improving the user experience across products and services.