Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
188 topics found for
“product customization”
BPA
Business Process Automation (BPA) refers to the use of technology to automate complex business processes.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.
CMM
Capability Maturity Model (CMM) is a framework for improving and optimizing processes within an organization.
SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.