RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
11 topics found for
“product credibility”
External Consistency
The degree to which a product's elements are consistent with external standards or other products.
Brand Extension
The practice of using an established brand name to introduce new products or services.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Bait and Switch
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.
Observer Bias
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
Focusing Effect
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
User Research Canon
A set of fundamental principles and guidelines that inform and shape user research practices.