Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
5 topics found for
“product bundling”
Bundling Bias
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.
Cross-Selling
The practice of selling additional products or services to an existing customer.
Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
Pseudo Set Framing
The cognitive bias where people treat a set of items as more significant when they are perceived as a cohesive group.