Branded House
A brand architecture strategy where all products share a common brand name and identity.
75 topics found for
“product branding”
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Brand Extension
The practice of using an established brand name to introduce new products or services.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
Private Label
Products manufactured by one company for sale under another company's brand name.