Optimization Theory
The study of finding the best solution from a set of feasible solutions.
The study of finding the best solution from a set of feasible solutions.
The tendency to give more weight to negative experiences or information than positive ones.
The error of making decisions based solely on quantitative observations and ignoring all other factors.
A principle stating that as investment in a single area increases, the rate of return on that investment eventually decreases.
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.
A cognitive bias that causes people to overestimate the likelihood of negative outcomes.
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.
The tendency to search for, interpret, and remember information in a way that confirms one's preexisting beliefs or hypotheses.
A cognitive bias where individuals overlook or underestimate the cost of opportunities they forego when making decisions.