Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
6 topics found for
“pricing tactics”
Hidden Costs
A dark pattern where additional costs are only revealed at the last step of the checkout process.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Price Comparison Prevention
A dark pattern where practices are used to make it hard for users to compare prices with other options.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.