Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
The default scaling factor applied by a device to render content at its optimal size and resolution.
The consistent spacing of text and elements in a design to create a harmonious and readable layout.
The quality of being uniform and coherent across different elements and touchpoints in design.
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.
The use of parallel structures in writing and design to create balance and rhythm, enhancing readability and aesthetic appeal.
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.