Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
12 topics found for
“presentation consistency”
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Native Scale Factor
The default scaling factor applied by a device to render content at its optimal size and resolution.
Vertical Rhythm
The consistent spacing of text and elements in a design to create a harmonious and readable layout.
Consistency
The quality of being uniform and coherent across different elements and touchpoints in design.
Consistency Bias
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
Preference Reversal
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.