VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
11 topics found for
“preference capture”
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
Product Differentiation
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
CAB
Customer Advisory Board (CAB) is a group of key customers who provide feedback and insights to a company to help guide its strategic decisions.
Brand Extension
The practice of using an established brand name to introduce new products or services.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Spotted Pattern
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.
QFD
Quality Function Deployment (QFD) is a method used to transform customer needs into engineering characteristics for a product or service.