Behavioral Game Theory
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
71 topics found for
“predictive analysis”
Domain Authority
A metric that predicts how well a website will rank on search engine result pages (SERPs), based on factors like backlink quality and quantity.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Attribution Theory
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
Allais Paradox
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
Customer Attrition
The loss of customers over a specific period, also known as customer churn.
Complexity Theory
The study of complex systems and how interactions within these systems give rise to collective behaviors.
Sales Metrics
Data points that represent an individual's, team's, or company's performance in the sales process.