Confidence Interval
A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter.
A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter.
Build-Measure-Learn (BML) is a feedback loop used in Lean Startup methodology where a product is built, its performance is measured, and learnings are used to make improvements.
Measurements used to evaluate the success of an organization, employee, or process in meeting goals.
The process of designing, developing, and managing tools and techniques for measuring performance and collecting data.
An approach to design that relies on data and analytics to inform decisions and measure success.
The practice of measuring and analyzing data about digital product adoption, usage, and performance to inform business decisions.
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
Also known as the 68-95-99.7 Rule, it states that for a normal distribution, nearly all data will fall within three standard deviations of the mean.
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.