Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
60 topics found for
“potential customers”
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
CRM
Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with current and potential customers.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
KYC
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.