Loss Aversion
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
136 topics found for
“positive user experience”
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Ben Franklin Effect
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
Positivity Effect
A cognitive bias where individuals tend to focus on positive information or events more than negative ones, especially as they age.
User Empowerment
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Forced Enrollment
A dark pattern where users are forced to sign up for an account to complete a basic task.
Misdirection
A dark pattern where the design focuses the user's attention on one thing to distract them from another.
Negativity Bias
The tendency to give more weight to negative experiences or information than positive ones.