Time Pressure
A dark pattern where users are pressured to make quick decisions by creating a false sense of urgency.
A dark pattern where users are pressured to make quick decisions by creating a false sense of urgency.
The ease with which users can find new features or content within a product.
A dark pattern where it's easy to get into a situation but hard to get out of it, such as signing up for a service but finding it difficult to cancel.
Designing products that leverage behavioral science to influence user behavior in positive ways.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
A user research technique where participants organize information into categories to inform information architecture and design.
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.
The principle that elements in a digital interface maintain consistent appearance, position, and behavior across different pages and states to help users maintain orientation and familiarity.
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.