Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
167 topics found for
“positioning strategy”
Impact Bias
The tendency to overestimate the duration or intensity of the emotional impact of future events.
Idea Management
The systematic process of capturing, evaluating, and implementing ideas to drive innovation, reflecting a collective commitment to continuous improvement and product excellence.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Community Building
The process of creating or enhancing a community among individuals with common interests, goals, or values.