Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
168 topics found for
“positioning strategy”
Humanistic Theory
A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual, focusing on concepts such as self-actualization and personal growth.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.
Onboarding
The process of guiding new users through the initial stages of using a product or service, helping them become familiar with its features and benefits.
Change Management Principles
The fundamental guidelines and practices that underpin effective change management, ensuring successful implementation of changes.
CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.