Product Mix Strategy
The approach a company takes to manage and market its portfolio of products, ensuring each product supports the overall business strategy.
10 topics found for
“portfolio optimization”
Product Portfolio Manager
A professional responsible for overseeing and optimizing a company's portfolio of products, ensuring they align with strategic goals and market demands.
Product Consolidation
The process of combining multiple products or product lines into a single offering to streamline operations and reduce complexity.
Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
Portfolio Management
Portfolio Management is the process of overseeing and coordinating an organization's collection of products to achieve strategic objectives.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Product vs. Program
Products are individual items or services designed to meet specific customer needs, while programs are collections of related projects and products managed together to achieve broader strategic goals.
Sunsetting
The process of phasing out or retiring a product or feature that is no longer viable or needed.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.