Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
5 topics found for
“persuasive presentation”
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
SCR
Situation-Complication-Resolution (SCR) is a communication and problem-solving framework used to structure information clearly and logically.
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.