Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
14 topics found for
“persuasive communication”
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
Cold States
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.