Digital Rhetoric
The study of how digital media and technologies influence the way we communicate and persuade.
14 topics found for
“persuasive communication”
Presuasion
A technique used to prime an audience before delivering a persuasive message.
SCR
Situation-Complication-Resolution (SCR) is a communication and problem-solving framework used to structure information clearly and logically.
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Third-Person Effect
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
Authority Principle
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
Messenger Effect
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.