Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
27 topics found for
“persuasion strategy”
Digital Rhetoric
The study of how digital media and technologies influence the way we communicate and persuade.
Authority Principle
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.