Fogg Behavior Model
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.
30 topics found for
“persuasion”
Cold States
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.
Certainty Effect
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.
BoFu
Bottom of Funnel (BoFu) refers to the stage in the sales funnel where prospects are close to making a purchase decision.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
SCR
Situation-Complication-Resolution (SCR) is a communication and problem-solving framework used to structure information clearly and logically.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.