Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
The study of how digital media and technologies influence the way we communicate and persuade.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Technology designed to change attitudes or behaviors of users through persuasion and social influence, but not coercion.
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
A technique used to prime an audience before delivering a persuasive message.
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.