Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
30 topics found for
“persuasion”
Digital Rhetoric
The study of how digital media and technologies influence the way we communicate and persuade.
Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Persuasive Technology
Technology designed to change attitudes or behaviors of users through persuasion and social influence, but not coercion.
Authority Principle
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
Presuasion
A technique used to prime an audience before delivering a persuasive message.
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.