Recommendation Engine
A system that suggests products, services, or content to users based on their preferences and behavior.
19 topics found for
“personalized recommendations”
Collaborative Filtering
A recommendation system technique that makes predictions about user interests based on preferences from many users.
Content-Based Filtering
A recommendation system technique that suggests items similar to those a user has shown interest in, based on item features.
Prescriptive Analytics
The use of data, algorithms, and machine learning to recommend actions that can achieve desired outcomes.
Egocentric Bias
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Personalization
The process of tailoring a product or experience to meet the individual needs and preferences of users.
Cross-Selling
The practice of selling additional products or services to an existing customer.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.