MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
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Self Reference Effect
Also known as Self Relevance Effect, the tendency for individuals to better remember information that is personally relevant or related to themselves.
Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
NPD
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Value Proposition
A statement that explains the unique value a product or service provides to its customers, differentiating it from competitors.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.