BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
150 topics found for
“personalized marketing”
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
Intelligent Segmentation
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.