Spotted Pattern
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
The use of AI and advanced analytics to divide users into meaningful segments based on behavior and characteristics.
Generative Pre-trained Transformer (GPT) is a type of AI model that uses deep learning to generate human-like text based on given input.
An approach to information architecture that starts with the details and builds up to a comprehensive structure.
The arrangement of information in a way that prioritizes the most important content, guiding users through the information in a logical order.
The distinct personality and style of a brand as expressed through its communication channels.
The ease with which users can find new features or content within a product.
The cues and hints that users follow to find information online, based on perceived relevance and usefulness.