Recommendation Engine
A system that suggests products, services, or content to users based on their preferences and behavior.
204 topics found for
“personalization strategy”
Collaborative Filtering
A recommendation system technique that makes predictions about user interests based on preferences from many users.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
Private Label
Products manufactured by one company for sale under another company's brand name.
Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.