User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
11 topics found for
“persona development”
MMF
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.
Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Empathy Mapping
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
Context Mapping
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
User Scenarios
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.